JCPenney is launching a new in-store beauty shopping experience this Friday, October 21st at Champlain Centre. JCPenney will celebrate the new beauty center’s grand opening with a public ribbon cutting event at 10 a.m. Friday, hosted by the store’s general manager, local dignitaries and associates. The grand opening will feature many giveaways including a mystery gift card given out to the first 100 lucky shoppers in line.
The store will offer more than 100 top brands in makeup, skincare, haircare, styling tools, fragrance, nailcare, and bath and body products.
According to JCPenney’s press release this month, JCPenney Beauty will expand from its ten brick and mortar pilot locations to 300 stores by early 2023, and 600 stores by spring 2023. JCPenney Beauty’s expansion, and continued exclusive partnership with thirteen lune, is the next step in the retailer’s commitment to making hyper-inclusive beauty easily accessible online and in-stores nationwide. Thirteen lune, a first of its kind, e-commerce destination designed to inspire the discovery of BIPOC-founded beauty brands that resonate with everyone. Championing the beauty of inclusion, thirteen lune’s presence will be spotlighted in stores across the country and comprises roughly 20 percent of the JCPenney Beauty assortment.